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Incentives for wellness: It pays

The idea of paying to encourage employees to do the healthy thing can be hard to swallow. But it works. More and more companies are adding financial incentives to get employees to adopt healthier lifestyles – and the payoff is nothing to sneeze at. A Watson Wyatt survey says companies with such incentive programs generate 20% more revenue per employee and have a 16% higher market value than those who don’t offer incentives.

Nearly half (46%) of the employers surveyed offered the incentives. And Watson Wyatt predicts that number will hit 70% by 2009.

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